About Mashaani
Where heritage meets modern elegance - discover the story behind our brand
Celebrating Indian Heritage Since 2024
Mashaani was born from a deep love for Indian textiles and a vision to make traditional craftsmanship accessible to the modern world. Our name, derived from the Sanskrit word meaning “crafted with devotion,” reflects our commitment to honoring the artisans who pour their hearts into every piece.
Founded by a team of fashion enthusiasts and cultural preservationists, we bridge the gap between age-old techniques and contemporary design sensibilities. Each garment tells a story of heritage, skill, and artistic expression.
From the bustling textile hubs of Gujarat to the silk weaving centers of Karnataka, we work directly with artisan communities, ensuring fair wages and preserving traditional techniques for future generations.
Our Core Values
The principles that guide everything we do at Mashaani
Artisan Heritage
We honor traditional craftsmanship and support the artisans who keep these skills alive.
Sustainability
Our commitment to eco-friendly practices ensures a better future for our planet.
Quality Excellence
Every piece meets our rigorous standards for materials, construction, and finish.
Fair Trade
We believe in ethical business practices and fair compensation for all our partners.
Our Craftsmanship Process
From concept to creation, every step is carefully orchestrated
Design & Inspiration
Our designers draw inspiration from traditional Indian motifs, colors, and silhouettes, reimagining them for contemporary wear.
Artisan Collaboration
We work closely with skilled artisans across India, combining their expertise with our design vision to create unique pieces.
Quality Assurance
Every garment undergoes rigorous quality checks to ensure it meets our high standards before reaching you.
Meet Our Team
The passionate individuals behind Mashaani's success
Pooja Kapoor
Founder & Creative Director
With over 15 years in fashion design, Pooja brings together traditional aesthetics with modern sensibilities.